BRANDING AND ADVERTISEMENT

Peep is an up and coming glasses brand based in Brighton, UK. Peep prides itself on promoting diversity and uniqueness through wacky frames and colors to suit anyone and everyone. They want the brand and pattern work to represent summer, positivity, and self love. Their slogan is ‘Sunglasses your way’, which evokes a feeling a self expression and customization. The client is looking for a bold, colorful and fun approach, with the hope of the brand being playful and informal.